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12-Grand® is a subscription to XL-12XL shirts. It’s a Swedish brand eco and ethically produced with one task only – balancing the scale for quality shirts available over XL. Today over 20% of our population falls outside of the S-XL size chart, with less than 1% of the clothing brands meeting their demand.
A 12-Grand® shirt subscription is as simple as it sounds. Shortly after signing up, you’ll have our monthly shirt delivery in your mailbox for 35 EUR/shirt, free size exchange and free shipping world wide. All 12-Grand® shirts are not only ethically produced cut and sew in our factory in Portugal, they’re also made in a limited edition exclusively to all our current subscribers.
A word from founder Peter Lundgren
Ever since the first guy (because it has mostly been guys) contacted me asking for sizes over 2XL I’ve had this idea of making a standalone brand for the plus size audience. Not only because many seem to want it, but also because I’m 2XL and am scaringly close to fall off the size chart of the clothing industry’s so called “size norm” catering to 99% of the clothing stores out there today.
But it was only a year ago, almost to the day, when the name 12-Grand® popped up in my head it all came together and I could visually see what kind of product I wanted to create for this brand.
While looking closer at the plus size male scene today not only are the gap between the number of people that are in need of sizes over 2XL gravelly disproportional compared to how few there are that actually carries them. I also think that one of the areas that have been underrepresented for a long time on the plus size scene, is strong brand driven clothes with a street connection.
While building the 12-Grand® brand we’ve taken strong inspiration from both the street community and the luxury clothing scene. To try to put in to words, take the classic simplicity of Carhartt, the luxury attention to details and aesthetics of COMME des GARCONS together with the attitude of Supreme, you’ll get something close to 12-Grand®.
What to expect
A 12-Grand® shirt can be everything from a classic T-shirts to long sleeved shirt, all made ethically cut and sew in our factory in Portugal using the highest quality of cotton. Everything will be overlooked by us to make sure that every single detail is made just as we want them to. Not only the quality fit and feel, but also the high end details worthy of any luxury brand out there. This is the corner stone for us to be able to build the kind of brand we want for our subscribers so they can be proud of being a part of 12-Grand®.
12: Number of shirts delivered in a year, but also the largest number of XL available.
Grand: magnificent, wonderful, very good or of exceptional high quality, majestic, large and impressive. Grand adds to greatness of size and the implications of handsomeness and dignity. On the street Grand or “G” is also referred to as one thousand dollars.
Contact: Peter Lundgren, firstname.lastname@example.org, 004670-227 48 02